2020 movies

James Bond, Top Gun and Black Widow trailers unveiled

Fans also got new glimpses of Black Widow and the new Minions movie.

Bill Murray, Chris Rock and Winona Ryder were a few of the Hollywood stars enlisted to star in adverts on one of the biggest nights in the US television-watching calendar.

The cost of a 30-second spot during the game can be more than $5m (£3.8m).

Yet that is considered a price worth paying for the exposure a slot during the annual American Football showdown can bring to a film, TV show or product.