The campaign will run in New South Wales, Queensland and Victoria and the emphasis is on reaching travellers in Sydney and Brisbane, with direct flight links to Vanuatu from these cities.
The campaign message is an evolution of the Vanuatu destination brand ‘Discover What Matters’, and has three content pillars to showcase what is on offer in Vanuatu for visitors and reinforce the Wake Up In Vanuatu message.
– Wake Up to Adventure
– Wake Up to Happiness
– Wake Up to Freedom
