Maddie Ziegler

Snapchat snaps up shows from Arnold Schwarzenegger and Maddie Ziegler

The social media giant has launched Creator Shows, which are filmed in a vertical format.

Schwarzenegger's show is called Rules of Success and features him giving motivational advice.

More series will premiere this summer from the likes of comedian Kevin Hart.

Teenager dancer Maddie Ziegler - who has performed in music videos with Australian pop star Sia - and tennis star Serena Williams will also host their own shows.

According to the Hollywood Reporter, the Creators Shows will allow Snapchat's most popular creators to extend their reach and make money.