New brand launch

SPTO launches new regional tourism brand in the UK

The events in London and Canterbury last week were also attended by Pacific tourism sector representatives from American Samoa, Cook Islands, Fiji, New Caledonia, Papua New Guinea, Samoa, Tahiti and Tonga.

The “South Pacific Islands” brand is complemented by the tagline, “Ours is Yours”, which invites the world to discover the South Pacific with messages such as ‘Ours secrets are yours to discover’, ‘Our friendships are yours to keep’, ‘Our songs are yours to sing’, and “Our stories are yours to tell’.