Social media anger

Kim Kardashian West's Kimono underwear meets Japanese backlash

The reality star said the label, launched on Tuesday, is inclusive and "celebrates and enhances the shape and curves of women".

But Japanese people on social media have said the trademarked brand disrespects traditional clothing.

The kimono, a loose long-sleeved robe typically tied with a sash, dates back to 15th Century Japan.

Considered the national dress of Japan, it is now mostly worn during special occasions.