Mobile market is an initiative introduced by the Department of Agriculture and Rural Development (DARD) as an opportunity for market vendors to sell fresh local produce to people at their door step.
Reports received from the Assistant Agriculture Officer (AAO) for West Tanna, Isaac Iaruel, stated that mobile market has become a popular activity for Tanna farmers.
“Farmers take up this activity at their own expenses to deliver fresh local produce according to negotiations and deals that the farmers have with their relatives who were married to other parts of Tanna.
