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Subsequently, ‘Protektem yu, famili, komuniti mo fiuja blong Vanuatu’ is becoming a familiar jingle resounding through households in Vanuatu on TV and radio, as well as emphasised through the new COVID-19 vaccine communication products.

In three months since the vaccination drive began, Vanuatu has reached over 50 per cent of the eligible population covered with the first dose of the COVID-19 vaccine and 18 per cent of the eligible population with two doses in SHEFA province.

Conan Zamolo was a youth justice officer at Don Dale and is giving evidence to the Royal Commission into the Protection and Detention of Children in the Northern Territory.

A lot of the research in this area has looked at what makes people share, since it's assumed something goes viral because it's shareable. But exactly what motivates a person to tell others about a video?

Viral videos have four things in common that inspire us to share and drive up those YouTube views.

YOU ARE WHAT YOU SHARE