The campaign will run in New South Wales, Queensland and Victoria and the emphasis is on reaching travellers in Sydney and Brisbane, with direct flight links to Vanuatu from these cities.
The campaign message is an evolution of the Vanuatu destination brand ‘Discover What Matters’, and has three content pillars to showcase what is on offer in Vanuatu for visitors and reinforce the Wake Up In Vanuatu message.
– Wake Up to Adventure
– Wake Up to Happiness
– Wake Up to Freedom
The campaign, which will run until the end of May 2017, will be promoted on outdoor media bus panels in Sydney and Brisbane, and supported by a strong digital and social advertising presence, using hero videos, digital display and social adverts on targeted digital channels to really bring the beauty of Vanuatu to life.
The advertising directs to the campaign landing page at www.discovervanuatu.com.au where there are links for consumers to explore the islands; sample itineraries for travel in Vanuatu; and deals to book flights, accommodation and packages direct with industry selling Vanuatu.