The Vanuatu Tourism Office has launched its Domestic Tourism Marketing Strategy 2021-2023.
The strategy is another way that VTO is Answering the Call of Vanuatu.
Vanuatu Tourism said, “One of the few positives to emerge from the global Covid-19 pandemic is the opportunity that it has given VTO to be able to trial a domestic tourism marketing campaign, Sapotem Lokol Turisim.”
VTO have been trialing this campaign to encourage more Ni-Vanuatu and expatriate residents to experience more of what Vanuatu has to offer.
“We live in one of the most stunningly beautiful countries on Earth, but sometimes, we take this fact for granted, and forget to take the time to go and go spel in our own country,” VTO stated.
With VTO’s trial Sapotem Lokol Turisim campaign, many more people are realising this.
The campaign has built on the strong consumer sentiment that exists in the community for supporting local business through this difficult time.
The main success of the campaign is how it has led domestic tourism consumers to realise just how many incredible tourism attractions, locations and experiences are available in our country.
VTO’s new Domestic Tourism Marketing Strategy builds on the lessons learned by the trial phase of our Sapotem Lokol Turisim campaign, and creates for the first time a strategic direction for VTO’s marketing activities in support of domestic tourism.
The VTO will use the DTMS to guide the creation of new marketing initiatives that will form the marketing component of the Tourism Crisis Response and Recovery Plan and the Vanuatu Sustainable Tourism Strategy that VTO is responsible for implementing.
The Domestic Tourism Marketing Strategy also complements the 2030 Vanuatu Tourism Market Development Plan, which provides the strategic direction for VTO’s international marketing activities, and links to the high-value low-impact approach of the Vanuatu Sustainable Tourism Strategy for the development of a domestic plan to support Vanuatu's tourism industry.
VTO has also run a number of consumer events, including this week’s Mi Tumoro Vanuatu Travel Expo in Port Vila, where the Domestic Tourism Marketing Strategy is being launched today at Haos blong Handikraft.