Business4Health uses its business links to raise concerns about critical health issues in the PNG community.
And the oral cancers arising from betel nut use are a major focus for it.
Business4Health principal Ann Clarke said changing attitudes to betel nut use in PNG communities was going to be tough.
The challenge was similar to those faced by anti-smoking campaigners, she said.
"And if you think of it in that context it will take time but it also takes better education, better understanding of people's health," Ms Clarke said.