The #MeToo campaign was groundbreaking: it was both personal and anecdotal, yet also a collective roar by women all over the world, sharing stories of sexual assault or harassment.
They were not just saying how pervasive the behaviour was: it was also a sign of empowerment.
Hollywood has been rocked by the Weinstein scandal and others which followed it.
And many hope it can re-invent itself in a more healthy shape.
Now, a new hashtag, #TimesUp, is rooting the fight against sexual harassment in legal battles.
But cultural shifts can take time.