The Indian Sugar Mills Association (ISMA) said it wants to bust myths about sugar and its health effects.
On average, Indians eat around 19kg a year, which is well below the global average.
Still, the country is the world’s biggest consumer of the sweetener overall.
India’s production is expected to rise by 13% this year to 31m tonnes but the government has indicated that it might stop export subsidies aimed at clearing surpluses.
ISMA's new website features short articles with titles such as “Eat, Drink & Be Healthy: A little sugar not all that bad”.