The social network's CEO Mark Zuckerberg announced today (September 14) at a Facebook townhall that the new option will be geared towards allowing users to express "empathy".
"I think people have asked about the Dislike button for many years," he explained. "Today is a special day because today is the day I can say we're working on it and shipping it."
The tech billionaire continued: "What [users] really want is the ability to express empathy. Not every moment is a good moment."