The ceremony is being held in London for the first time in more than 20 years.
"I've always watched it, since I was younger," says Rita, who was born in Kosovo. "I've always kind of had memories from the MTV EMAs and I'm from Europe."
The singer will perform her new music at the event on 12 November at the SSE Arena in Wembley.
London Mayor Sadiq Khan announced the venue news in February as part of his London Is Open campaign.
Mr Khan said it was proof England's capital hadn't become "insular" since the UK voted to leave the EU in last year's referendum.