Tourism leader, Father Luc Dini, says they want the population of Torba to embrace local organic produce instead and protect themselves from the illnesses associated with western food.
He has had junk food removed from the shelves of local stores and from holiday bungalows, and tourists are being served only locally grown products.
Tony Wilson, the editor of the Vanuatu Independent, which broke the story, says it's been picked up by news outlets all over the world.