When Isak Munda uploaded his first YouTube video in March 2020, he was desperate. A nationwide lockdown imposed to curb Covid had brought India - and the construction industry that employed him - to a halt. It left workers like him, who earned a daily wage, struggling for a living.
Until inspiration struck.
His children were watching a cartoon on YouTube when Mr Munda overheard an advertisement on how people could earn money from the platform by uploading videos.