Sir Richard Branson has named the date he'll fly to the edge of space. It will be 11 July, or very soon after.
He'll be a passenger in the back of the Unity rocket plane his Virgin Galactic company has been developing in the US for the better part of two decades.
The vehicle can climb to an altitude of 90km (295,000ft), giving those onboard a few minutes of weightlessness and a view of the curvature of the Earth.
Sir Richard's intention is to introduce a commercial spaceflight service.
Some 600 individuals have already lodged deposits to take the ride.
Witnessing the British entrepreneur do it means those customers are now getting extremely close to having to hand over the full ticket price, which in some cases will be $250,000 (£180,000).
Sir Richard Branson said: "I truly believe that space belongs to all of us. After 17 years of research, engineering and innovation, the new commercial space industry is poised to open the Universe to humankind and change the world for good.
"It's one thing to have a dream of making space more accessible to all; it's another for an incredible team to collectively turn that dream into reality."