Promoting Pacific products to the world in Hong Kong

One of the world’s largest cosmetics fairs, Cosmoprof Hong Kong, showcases products to global buyers from the professional beauty industry.

For two years running, PTI China has exhibited a range of natural and organic Pacific Islands cosmetics at Cosmoprof, with a Pacific-themed booth and careful preparatory research and advice to participating companies. 

At the most recent Cosmoprof, at the end of 2017, PTI China exhibited products from Natural Fiji as well as Amruqa and Niugini Organics from Papua New Guinea. 

Interest was overwhelming and the buyer reaction was very positive.

All companies who exhibited are in discussions for likely orders and receiving ongoing in-market support from PTI China’s Trade Manager Yolanda Jiang.

Geeta Reddy of Natural Fiji, who exhibited a range of natural skin and hair care products, said “I was pleased to see that the stand had so much space and well promoted our brands and images.  During the expo, lots of enquiries came in regarding our products.  We are currently pursuing three enquiries, including one for contract manufacturing and one to take the brand in their retail stores.” 

Subsequently, with PTI China assistance, Natural Fiji made a follow up visit to China to and reached agreement with a Chinese importer to launch their products in early 2018.

Amruqa, meaning regrowth or regeneration, is a small family business from Rabaul, in Papua New Guinea’s East New Britain Province, where they grow the source materials in the traditional, organic way to ensure natural goodness of their essential oils and other products.

Sharmayne Ryan, who exhibited the Amruqa products, also reported serious enquiries as a result of Cosmoprof, including immediate orders and strong interest.

Another family business from East New Britain, Niugini Organics, displayed their award-winning, premium coconut oil and soap products.

Pauline Cleaver, International Marketing Manager said “this has been our most successful beauty trade show ever.  We learned so much, with the support from PTI China including advice, assistance with samples, as well as encouragement.”

Demonstrating the global reach of Cosmoprof, Niugini Organics reported that it received interest from buyers from China, Mongolia, Korea, Taiwan, the United States, Russia, Poland, Japan, Singapore, Greece, Italy, Saudi Arabia, New Zealand, India, Indonesia, Brazil, Australia and the United Arab Emirates.

PTI China publishes an annual calendar of China trade fairs and expos and is keen to assist Pacific Islands companies wishing to access the giant Chinese market.  Other recent success stories have included a Fiji noni exporter that PTI China assisted to exhibit at a trade fair in Sichuan, in South West China, with good resulting sales.  PTI China’s trade helpdesk also provides trade advice and facilitation that has successfully introduced numerous exporters of unique and natural Pacific products to the growing Chinese market.