Aeroméxico flight AM2431 was flying from Guadalupe Victoria International Airport to Mexico City.
Local media report the crash happened five minutes after take-off, and that passengers were seen walking to a nearby road to seek help.
Durango state governor José Aispuro wrote on Twitter that there were no official figures on casualties.
Aeroméxico also wrote on Twitter, saying that it was working to get more information.
Emergency services are already at the scene, with footage showing smoke billowing from the aircraft.
The plane was an Embraer 190.