The logo quickly made headlines - it was dubbed "the wildest tourism slogan ever" by one news outlet - with critics variously hailing it as hilarious or distasteful.
It bellows "See You in the Northern Territories", but uses acronyms throughout.
"Well this is a bold strategy for a travel campaign," one person tweeted.
But despite appearances, it is not an official campaign - as the actual NT tourism authority soon made clear.
