Hospitality, accommodation and tourism operators say while the district has never been a magnet for North Islanders over the summer holidays, the Omicron variant of Covid-19 and fears of a snap lockdown appear to have discouraged many from travelling far from home.
Around the Basin general manager Steve Norton said trading at his bike-hire and tour business was down on 12 months ago, when visitors felt more confident about the future.
Even those who had come were wary about booking activities in advance, Norton said.
"We've been surprised by how slow it's been."